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10 of the Most Expensive Music Videos Ever Made

Step right up, pop-culture fans, and marvel at ten legendary music videos that cost a small fortune to bring to your television screen!

A retro TV glowing with a music video
Budgets that could fund a small movie, spent on four minutes of song.

Back in the golden age of music television, record labels poured astonishing amounts of cash into blockbuster music videos. Here are ten legendary music videos widely reported as among the most expensive ever made, complete with high-tech visual effects, massive custom sets, and star-studded production crews.

"Scream" by Michael Jackson and Janet Jackson (1995)

Directed by Mark Romanek, this sci-fi spectacle features a reported budget of $7 million. The astronomical bill paid for futuristic spaceship sets, state-of-the-art computer graphics, daily studio fees, and computer-generated guitar smashes. It remains one of the most famously lavish video shoots in pop history.

Sources: Wikipedia

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"Die Another Day" by Madonna (2002)

Serving as the theme for a James Bond adventure, this production carried a reported budget of $6.1 million. Directed by the Swedish collective Traktor, the funds went toward intense visual effects, explosive stunt sequences, and green-screen magic depicting a duel between good and evil Madonnas. It stands as one of the most expensive videos of the 21st century.

Sources: Wikipedia

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"Express Yourself" by Madonna (1989)

Directed by David Fincher, this empowering pop statement came with a reported budget of $5 million. The money funded towering set builds inspired by Fritz Lang's film Metropolis, custom industrial machinery, period costumes, and an enormous cast of dancers. At the time of its release, it was widely cited as the most expensive video ever produced.

Sources: Wikipedia

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"Bedtime Story" by Madonna (1995)

Also directed by Mark Romanek, this surreal artistic visual feast carried a reported budget of $5 million. The spending went to elaborate surrealist set pieces, specialized digital imagery, and weeks of post-production rendering. The video was even honored with a permanent place in modern art museum collections.

Sources: Wikipedia

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"Estranged" by Guns N' Roses (1993)

Directed by Andy Morahan, this epic rock narrative had a reported budget of $4 million. Production costs covered filming at Munich Olympic Stadium, renting a massive oil tanker ship, hiring Coast Guard rescue helicopters, and filming Slash rising out of the ocean. It wrapped up a trilogy of cinematic music videos for the band.

Sources: Wikipedia

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"Black or White" by Michael Jackson (1991)

Helmed by director John Landis, this world-spanning blockbuster featured a reported budget of $4 million. The money went to revolutionary face-morphing visual effects, global dance sets, and high-profile guest appearances including Macaulay Culkin. Its global premiere drew an estimated 500 million viewers across 27 countries.

Sources: Wikipedia

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"Make Me Like You" by Gwen Stefani (2016)

Directed by Sophie Muller, this groundbreaking production cost a reported $12 million, roughly $8 million of it for the live airtime alone. Filmed and broadcast live during a Grammy Awards commercial break, the budget covered 11 distinct live sets, 250 crew members, multiple quick costume changes, and a roller rink.

Sources: Wikipedia

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"Victory" by Puff Daddy featuring The Notorious B.I.G. and Busta Rhymes (1998)

Directed by Marcus Nispel, this cinematic hip-hop short film ran up a reported budget of $2.7 million. The money paid for dark dystopian set pieces inspired by sci-fi chase movies, stunt helicopters, pyrotechnics, and acting cameos from Dennis Hopper and Danny DeVito. It features some of the last verses recorded by The Notorious B.I.G. before his passing.

Sources: Wikipedia

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"What's It Gonna Be?!" by Busta Rhymes featuring Janet Jackson (1999)

Co-directed by Hype Williams and Busta Rhymes, this futuristic visual marvel carried a reported budget of over $2 million. The massive costs were driven by cutting-edge liquid metal computer visual effects, reflective silver wardrobe, and custom glass tunnel sets. It earned multiple nominations at the 1999 MTV Video Music Awards.

Sources: Wikipedia

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"Bad" by Michael Jackson (1987)

Directed by legendary filmmaker Martin Scorsese, this iconic short film had a reported budget of around $2 million. The production costs covered a six-week shoot located at the Hoyt-Schermerhorn subway station in Brooklyn, full narrative script development, and extensive dance choreography. The video also featured an early screen appearance by actor Wesley Snipes.

Sources: Wikipedia

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Adjust your tracking and step away from the TV set, because we have officially exhausted the record labels' entire 1990s production budget. Drop a comment below with the multimillion-dollar spectacle you still rewatch, or share this countdown with a friend before our broadcast cuts to static!

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The Common Clickbait crew who watch too much so you do not have to. Fueled by nostalgia, cheap snacks, and an unhealthy need to be right about the ending.

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